Attention: professional luxury watch dealers
Wholesale numbers from real dealer-to-dealer trades, refreshed hourly. Quote a buy, a sale, or a trade-in credit with your margin already in it.
A ranked list of listings tells you which one is least bad. If all of them are fifteen percent over the market, it hands you the least bad one and calls it a good deal.
We start somewhere else. What did this reference actually trade for, dealer to dealer, in the last thirty days. Everything follows from that number.
How many comps it is built on, how old they are, and whether it is an exact configuration match or an estimate. You see the confidence before you quote.
Thin data gets suppressed, not published. A confident wrong number costs more than no number.
Priced separately, because they are not the same watch. Dial, bracelet, production year, and card date all filter the comps.
What to pay when you source it, and what credit to give when it walks through the door. Your margin is in the number before you say it out loud.
A watch-only comp is never measured against a complete set, and one dial never against another. One wild price cannot move the number on its own.
If a reference does not have enough recent comps to read honestly, it stays off the list rather than showing a number we do not trust.
The comps are where it starts. The same account runs the rest of the deal: your clients, your quotes, your stock, and every place you sell it.
Pick the client, pick the watch, send a clean PDF with your logo. Your comp data never appears on it.
Prepared for James R.
Find anyone by name, email or phone, see what you quoted them, and start the next quote from their card.
What you paid, what the market pays today, and how long each watch has sat, so you know what to move.
One description becomes the eBay listing, the Chrono24 copy, the Reddit post with its timestamp, the forum thread and your website's product page, each in that site's format.
Submariner 16610LNYour fee markup is built into the price on eBay and Chrono24, so you still take home your number.
Watch a lookup run itself, filter by bracelet and what it comes with to see the range move, then grab the lever for exactly what to pay and what to offer on trade. Then it is your turn: type a reference you have in stock and see what we cover. Demo prices are illustrative; members see live comps.
Based on 58 wholesale comps · Jubilee · Full set · trailing 180 days
Set your target margin. The buy price and trade-in credit move with it.
Pay at or below this and you hit your margin at a median resale.
You can be more generous on trade since you also earn on the outgoing sale.
Comps, Deal Check, the calculator, the AI Deal Agent and client-ready PDF quotes, start to finish.
Every tool runs on the same wholesale comps, so the number you buy at, the credit you offer and the price you quote all come from what the trade actually pays.
Deal Check runs the watch through every way you could sell it, after platform fees and prep costs, and gives you a verdict: buy, counter or pass. It even writes the counter message for you.
“Explorer II, watch only, 1995, toward a new Submariner, full set.” The AI Deal Agent prices both watches, then lets you slide your profit on each side until the deal works for you and the client.
Beta. Reference only, verify before you quote.
Pin up to four references or exact comps and compare them in one view. Mix a whole reference with a single sale to show a client exactly where a number comes from.
A reference shows its low / median / high. A single comp shows what that exact watch actually did. Mix them freely.
Turn the number you settled on into a branded PDF with your logo, the watch specs and a bank-wire price option. Buying, selling or a trade. Your comps and profit never appear on it.
Your comp data never appears on it.
Tap any comp on the chart and open the calculator. Set your margin and see your max cash buy, a fair trade-in credit and your profit instantly, while the client is still on the phone.
Every watch you own against what dealers pay for it today, so you know what to hold and what to move.
Your own private client list. It fills your quotes, and nobody else can see it.
Production years from serials and clasp codes at a glance, Rolex and Tudor included.
The same comps in your pocket at a show, with Face ID sign-in.
Write a watch up once and post it everywhere: eBay, Chrono24, Reddit, the forums, Facebook groups and your own website, each in its own format, with your fee markup built into the price.
Your link in bio at watchcompspro.com/@you: your logo, contact buttons and every watch in stock, updated as you list and sell, with analytics on what buyers tap.
A card on your iPhone with a QR code. Hold it out at a show and buyers land on your watches in stock or save your number, no app needed.
The references that moved up the most and the ones that moved down the most over the last 30 days.
Gaining means the market is likely to support a higher ask than it did last month. Cooling means be careful what you pay for one this week.
Every comp is a real transaction or offer that crossed a real desk, so the number is one you can act on, not a listing that sat unsold for six months.
Priced by actual dealer-to-dealer comps, never inflated with public listing prices and marketplace fees. The number the trade truly pays.
Slice to the exact spec: dial, bracelet, production year, condition, and whether it's watch-only, watch & papers, or a complete set.
See what's heating up and cooling across the trade in real time, and pull any watch's sales from the last 30 days, 90 days, 6 months, or all time, so you reprice before the market does.
Yes. Watch Comps Pro is a trade tool. The numbers come from working dealers who share them on the understanding that they stay in the trade, so we sell it to dealers, shops, and brokers. We ask for your company and website at checkout to confirm that.
Every figure is a real dealer-to-dealer transaction or offer that crossed a working dealer’s desk, aggregated into low, median, and high ranges. It is priced by actual wholesale comps, never inflated with public listing prices and marketplace fees, so you see what the trade actually pays, not what people wish they could get.
Price guides aggregate the retail market: what watches are listed and sold for in public. That is a useful number and you should still watch it. This is the other side of the trade, what a watch costs you to acquire dealer to dealer. One tells you what you can sell it for. The other tells you what you can pay and still make money.
Yes. Every reference can be sliced by dial, bracelet, condition, production year, card date, and whether it is watch only, watch and papers, or a complete set. Those are priced separately because they are not the same watch. The app also flags when bracelet choice moves the number on a given reference and when it does not.
Six references gaining and six cooling over the last 30 days, drawn from a trailing 180 days of comps. Momentum is measured inside one fixed configuration, so a watch only comp is never compared against a complete set and one dial is never compared against another. A minimum sample floor and a swing cap keep thin data from producing a false mover. If a reference cannot support an honest read, it does not appear.
Ranges recompute hourly. New comps fold straight into the low/median/high for each reference and into the 30-day trend, so the number you see reflects the current market, not last year’s.
7,335 references across 79 brands today: Rolex, Patek Philippe, Audemars Piguet, Omega, Tudor, Vacheron Constantin, Cartier, Richard Mille and more, with coverage growing as new comps land. Those break down into 7,329 priced combinations of dial, bracelet and box & papers, each with at least 3 comps behind it.
Yes on iPhone. The Watch Comps Pro iOS app is live on the App Store — sign in with your existing account and your subscription works on web and iPhone at the same price. An Android app is coming soon.
A single seat is $49/month or $490/year (two months free). Running a sales team or need multiple seats? Contact us at support@watchcompspro.com for custom team pricing built around your shop.
Anytime, from your account page. Access continues through the end of the period you’ve already paid for. No lock-in, no cancellation calls.
Watch Comps Pro is built for professional dealers, and the numbers stay inside the trade. Every price here came from a working dealer's desk, and the people who share them do it because the data does not leak out to the retail side. Recent activity is held back before it ever reaches a subscriber for the same reason.
If you are buying one watch for yourself, this is not built for you, and a public price guide will serve you better.
Now on iPhone
Pull up real wholesale from your pocket — at a show, across the table in a negotiation, or standing in front of the watch. The full price book, the buy and trade calculators, and the 30-day movers, wherever you are.
One account, both platforms. Sign in with the same login on the web and on your iPhone — the same subscription at the same price, everything in sync. An Android app is coming soon.
Overpay by $500 on a single watch and you've spent what a full year costs. Get it right on the buy, every time, for less than the spread on one deal.
Our first 300 members are founding members. You pay what everyone pays today, and every tool we add from here on is included. When the price goes up for new members, yours stays exactly where it is, for as long as you stay subscribed.
That is $1,212 a year back in your pocket, and the comps come on top.
Or $49 a month. Cancel in one click; access runs through what you paid for.
Our first 300 members are founding members. You pay the normal price, $49 a month or $490 a year, and every feature we add from now on is included at that price. If the price goes up for new members later, yours does not, for as long as you stay subscribed.
Same access either way. Annual is $490 a year, two months free compared with paying monthly.
Yes, from your account in one click. No phone call, no notice period. Access runs through the period you already paid for.
Deepest on Rolex, Patek Philippe and Audemars Piguet, with thousands of references across dozens of other brands. Missing one? Report it from any search and we’ll work on adding it.
Wholesale watch dealers. Every price is what dealers actually paid each other, not a listing ask: your floor before you quote a client.
Keep one deal from going sideways and the year has paid for itself.
