For professional watch dealers
Anyone can show you what a watch is listed for.
We show you what it costs.
Wholesale numbers from real dealer-to-dealer trades, refreshed hourly. Quote a buy, a sale, or a trade-in credit with your margin already in it.
Knowing which listing is cheapest is not the same as knowing what to pay.
A ranked list of listings tells you which one is least bad. If all of them are fifteen percent over the market, it hands you the least bad one and calls it a good deal.
We start somewhere else. What did this reference actually trade for, dealer to dealer, in the last thirty days. Everything follows from that number.
How many comps it is built on, how old they are, and whether it is an exact configuration match or an estimate. You see the confidence before you quote.
Thin data gets suppressed, not published. A confident wrong number costs more than no number.
Priced separately, because they are not the same watch. Dial, bracelet, production year, and card date all filter the comps.
What to pay when you source it, and what credit to give when it walks through the door. Your margin is in the number before you say it out loud.
See it work, no login
Watch a lookup run itself, filter by bracelet and what it comes with to see the range move, then grab the lever for exactly what to pay and what to offer on trade. This demonstration is for illustrative purposes only; actual prices are not reflected. Your dashboard runs on live comps.
Based on 58 wholesale comps · Jubilee · Full set · trailing 180 days
Buy & trade calculator
Drag meSet your target margin. The buy price and trade-in credit move with it.
Pay at or below this and you hit your margin at a median resale.
You can be more generous on trade since you also earn on the outgoing sale.
What's moving right now
The six references that moved up the most and the six that moved down the most over the last 30 days.
Gaining means the market is likely to support a higher ask than it did last month. Cooling means be careful what you pay for one this week.
Priced by actual wholesale, not asking prices
Every comp is a real transaction or offer that crossed a real desk, so the number is one you can act on, not a listing that sat unsold for six months.
Priced by actual dealer-to-dealer comps, never inflated with public listing prices and marketplace fees. The number the trade truly pays.
Slice to the exact spec: dial, bracelet, production year, condition, and whether it's watch-only, watch & papers, or a complete set.
See what's heating up and cooling across the trade in real time, so you reprice before the market does.
Trusted by dealers who sell watches for a living
“I stopped overpaying on trades within a week. The median is the number I negotiate against now.”
“Listing sites tell me what people wish they could get. This tells me what I can actually buy at.”
“The 30-day trend caught a softening market before I loaded up. Paid for a year on one call.”
Frequently asked
Do I need to be a dealer?+
Yes. Watch Comps Pro is a trade tool. The numbers come from working dealers who share them on the understanding that they stay in the trade, so we sell it to dealers, shops, and brokers. We ask for your company and website at checkout to confirm that.
Where does the data come from?+
Every figure is a real dealer-to-dealer transaction or offer that crossed a working dealer’s desk, aggregated into low, median, and high ranges. It is priced by actual wholesale comps, never inflated with public listing prices and marketplace fees, so you see what the trade actually pays, not what people wish they could get.
How is this different from a market price guide?+
Price guides aggregate the retail market: what watches are listed and sold for in public. That is a useful number and you should still watch it. This is the other side of the trade, what a watch costs you to acquire dealer to dealer. One tells you what you can sell it for. The other tells you what you can pay and still make money.
Can I filter by dial, bracelet, or what’s included?+
Yes. Every reference can be sliced by dial, bracelet, condition, production year, card date, and whether it is watch only, watch and papers, or a complete set. Those are priced separately because they are not the same watch. The app also flags when bracelet choice moves the number on a given reference and when it does not.
What are the 30-day movers?+
Six references gaining and six cooling over the last 30 days, drawn from a trailing 180 days of comps. Momentum is measured inside one fixed configuration, so a watch only comp is never compared against a complete set and one dial is never compared against another. A minimum sample floor and a swing cap keep thin data from producing a false mover. If a reference cannot support an honest read, it does not appear.
How fresh is it?+
Ranges recompute hourly. New comps fold straight into the low/median/high for each reference and into the 30-day trend, so the number you see reflects the current market, not last year’s.
What brands and references are covered?+
5,397 references across 63 brands today: Rolex, Patek Philippe, Audemars Piguet, Omega, Tudor, Vacheron Constantin, Cartier, Richard Mille and more, with coverage growing as new comps land.
Do you have a mobile app for iOS and Android?+
Yes on iPhone. The Watch Comps Pro iOS app is live on the App Store — sign in with your existing account and your subscription works on web and iPhone at the same price. An Android app is coming soon.
Do you offer team or custom pricing?+
Limited-time launch pricing: a single seat is $49/month or $490/year (two months free), half off the regular $99/month. Running a sales team or need multiple seats? Contact us at sales@bielwatches.com for custom team pricing built around your shop.
How do I cancel?+
Anytime, in one click from the billing portal. Access continues through the end of the period you’ve already paid for. No lock-in, no cancellation calls.
This is a trade tool.
Watch Comps Pro is built for professional dealers, and the numbers stay inside the trade. Every price here came from a working dealer's desk, and the people who share them do it because the data does not leak out to the retail side. Recent activity is held back before it ever reaches a subscriber for the same reason.
If you are buying one watch for yourself, this is not built for you, and a public price guide will serve you better.
Now on iPhone
Always have Watch Comps Pro with you, on the go.
Pull up real wholesale from your pocket — at a show, across the table in a negotiation, or standing in front of the watch. The full price book, the buy and trade calculators, and the 30-day movers, wherever you are.
One account, both platforms. Sign in with the same login on the web and on your iPhone — the same subscription at the same price, everything in sync. An Android app is coming soon.
One bad buy costs more than a year of access
Overpay by $500 on a single watch and you've spent what a full year costs. Get it right on the buy, every time, for less than the spread on one deal.
- Every brand, every tracked reference
- Low / median / high + 30-day trend
- Buy & trade margin calculator
- Cancel anytime, access runs to period end
Cancel in one click from your account, any time. No phone call, no retention offer, no notice period. Access runs through the period you already paid for.
Dealer accounts only. We use this to verify you are in the trade.
Cancel in one click, any time · access runs through the period you paid for · no lock-in.
Secure checkout via Stripe. Already a member?
Keep one deal from going sideways and the year has paid for itself.